Breaking down the project

MagicLinks are clicked millions of times annually - however many users do not know they are using them.

The Challenge

1. How can we extend our business beyond B2B and B2C (influencer) to our end-user shopper customer type?

2. How do we create a seamless experience for influencers to share links within their social profiles; monetizing difficult-to-monetize platforms like Tiktok?

3. How do we create a beautiful shopping experience for influencers to present and shopper-users to purchase from?

4. Can we add markers for brands who feature sustainable and/or inclusive offerings?

Building on strong foundations

Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.

Collaborating with the internal team

Throughout the process, I worked closely with Influencers to understand their process for adding links to the social bios.